Andrzej Nowosad
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Media clusters as a social capital in the Balkans Region in: "Media Biznes Kultura", No 2 (3) 2017, pp. 17-30
Social capital and clusters are cooperation, knowledge, and trust of individual social units that give better results than the sum of separate activities of these units. Media play an extraordinary role in building social capital. The text presents an analysis of the Balkan states regarding the existence of media clusters
